Kpop Invasion In Me

On February 20th, Swizz Beatz held a press conference at the Imperial Palace Hotel in Seoul to discuss the growing impact of K-Pop on the global music industry.

Swizz Beatz revealed,

“I think Korea’s K-pop is a kind of expression. The world is looking for something new and K-pop is a new trend. I want to play a part in making Korean music known worldwide.

As I travel around the world, I learn about the sound of each country. I’m not only interested in hip hop, but other musical genres as well. For Korean artists, I think KARA, Big Bang, 2NE1, and BoA (among other musicians) have many strengths. K-pop is an opportunity, and the future is bright.“

When asked about the potential for K-pop in the American pop music market, Swizz Beatz said,

“Although Korean people are accustomed to American pop music, K-pop may be unfamiliar to American people. However, the world’s hearts are open to music. K-pop has great potential. I think if 2NE1 and Rihanna got together, the effect would be great.“

Swizz Beatz has worked with top-tier artists such as Jay-Z, Madonna, Lady Gaga, Beyonce, Kanye West, U2, and many others. He currently has a business partnership with Korea’s Omen Media and has a new project in the works.